All living beings in this material world, by their original spiritual nature, want to get out of the darkness and enter into the light. We know that Sri Krishna, the Supreme Personality of Godhead, is ‘light’ and that ‘Maya’ (the illusory energy) is darkness. So, it is strange for us to see people avoiding Krishna and running towards Maya.
– Srila Bhakti Bibudha Bodhayan Maharaj